Portfolio

Selected projects and experiments.

Client work, internal tools, and quiet explorations — threaded together by the same design thinking.
Each project here started with a conversation and ended with a system.

Brand Identity & Digital

Happy Eats

From grandmother's kitchen to a 60-flavor global snack brand.

Brand System Preview
Scope Brand identity, Coming-soon site, Social templates, Packaging direction
Timeline 3 weeks
Status Pre-launch

The Challenge

Happy Eats needed to feel premium enough for the Australian market while staying rooted in Indian village-kitchen authenticity. The brand had to carry 60+ individual flavors across 7 product lines — without feeling chaotic or budget.

The Approach

We started with the story, not the logo. The brand's emotional core is "grandmother's kitchen meets modern pantry" — warm, honest, tactile. From there:

  • Built a color system rooted in natural ingredient tones — forest green, harvest orange, warm cream — that could flex across product lines without losing cohesion.
  • Chose DM Serif Display + DM Sans as the type pairing — editorial confidence meets everyday readability.
  • Designed the coming-soon site as a taste-first experience: trust badges, origin story, product teaser cards, and early-access signup — all on a single, focused page.
  • Created a 12-template social kit with product card generators, story templates, and seasonal variants — so the brand can ship daily content without a designer.

What Shipped

Logo system Brand guidelines Responsive landing page Social template kit (12) Product card system Packaging direction Structured data (SEO)
Brand & Digital

ThePureGhee

Premium Vedic ghee — a golden brand for a golden product.

Landing Page
Scope Brand identity, Next.js website, Product storytelling
Timeline 2 weeks
Status Live

The Challenge

Ghee is an ancient product — but the brand needed to feel contemporary, premium, and trustworthy. The target audience spans health-conscious millennials in metro cities and NRI families abroad who want the real thing.

The Approach

We leaned into gold — not bright, flashy gold, but a muted, aged-brass warmth that felt like it belonged on a hand-thrown clay jar. The editorial tone carries the weight:

  • Built on Next.js for performance and SEO — server-rendered, fully responsive.
  • Golden palette with deep charcoal and parchment cream — luxurious without being gaudy.
  • Story-first layout: heritage section, process transparency, and trust markers before any CTA.
  • Designed for eventual e-commerce integration — product schema, structured data, and clear content hierarchy.

What Shipped

Brand identity Next.js website Product storytelling SEO foundation Responsive design
Website Design

Grih Rachna Infra

A construction firm that builds trust before it builds homes.

Multi-page Website
Scope Website design & development, Content architecture
Timeline 2 weeks
Status Live

The Challenge

Construction firms typically have either no website or an overly corporate one. Grih Rachna wanted something that felt professional and warm — conveying craftsmanship without the cold glass-tower energy of most infra companies.

The Approach

  • Terracotta + warm stone palette — earthy tones that echo the building materials themselves.
  • Playfair Display + Inter font pairing — architectural confidence meets clear communication.
  • Content-first structure: 350+ quality checks, vastu-based design, transparent pricing — leading with substance over style.
  • 911-line single-page experience with smooth navigation, responsive design, and real estate–appropriate calls to action.

What Shipped

Full website (responsive) Content architecture Service showcase Contact integration SEO structure
Content System & Tool

Seasonal Post Generator

The internal tool that powers every branded graphic we ship.

16-Variant System
Scope Generative template system, Multi-brand export, PNG/PDF output
Timeline Ongoing
Status Internal tool

The Problem

Every festival, season, and milestone requires branded social content across multiple clients. Designing each one manually doesn't scale. Batch-exporting generic templates feels soulless.

The Solution

  • Built an HTML/CSS/JS template engine that generates 16 design variants per post — each with different layouts, color treatments, and animation styles.
  • Each variant inherits the active brand's palette and typography — so a Happy Eats Holi post and a Kreatika Holi post share the same layout but feel completely different.
  • Export pipeline produces PNG (social), PDF (print), and story-format (9:16) variants in one batch.
  • Integrated into Memory-Router for brand-aware content generation — the system knows which brand is active and applies the right voice, assets, and guidelines.

What It Produces

16 design variants/post PNG + PDF export Story format (9:16) Multi-brand support Brand-aware generation

Limited drops

Kreatika Micro-Products

Small, intentional objects that carry the Kreatika ethos into everyday life.
Limited runs. No restock announcements. When they're gone, they're gone.

Coming soon

The Thread Notebook

A 96-page, thread-bound notebook designed for brand thinkers. Cream 100gsm pages with a subtle gold grid — loose enough for sketching, structured enough for strategy.

96 pages · 100gsm A5 format Thread-bound spine

₹750 ~AUD 14

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Coming soon

System Thinking Stickers

12 die-cut vinyl stickers for laptops, notebooks, and studio walls. Minimal design language — thread motifs, process icons, and quiet mantras for people who build systems.

12 die-cut stickers Premium vinyl Weather resistant

₹350 ~AUD 6

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Micro-products are side experiments — not our core business.
They exist because we believe good design should be touchable.

Work with us

Have a project in mind?

If you see yourself in the work above — in the restraint, the systems, the craft — let's talk.

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Each engagement starts with a short alignment call to ensure fit.